Vol. 41 (Issue 43) Year 2020. Art. 17
Received: 04/08/2020 • Approved: 19/09/2020 • Published 12/11/2020
SHAPRAN, Evgeniy M. 1
SERGIENKO, Olena A. 2
GAPONENKO, Olga E. 3
TATAR, Maryna S. 4
MOROZOVA, Nadiia L. 5
Abstract
The paper studies analytical-applied and structural aspects of strategic management of industrial systems development on the bases of assessment and analysis of the potential of their development, the formation and implementation of strategic alternatives in the conditions of external and internal environmental threats. We propose to consider the analytical-applied and structural modeling tool as a set of scenario models for formation and implementation of business entities development strategies.
Keywords: strategic development, models, threats, business entities, dymamics, scenarios
Resumen
El trabajo estudia los aspectos analítico-aplicados y estructurales de la gestión estratégica del desarrollo de sistemas industriales sobre la base de la evaluación y análisis del potencial de su desarrollo, la formación e implementación de alternativas estratégicas en las condiciones de amenazas ambientales externas e internas. Proponemos considerar la herramienta de modelización analítico-aplicada y estructural como un conjunto de modelos de escenarios para la formación e implementación de estrategias de desarrollo de entidades empresariales.
Palabras clave: desarrollo estratégico, modelos, amenazas, entidades comerciales, dinámica, escenarios
1. Doctor of Technical Science, Professor. Department of Business, Trade and Products Expertise. National Technical University «Kharkiv polytechnic institute». Contact e-mail: evgen.shapran1948@gmail.com
2. PhD in Economics, Associate Professor. Department of Business, Trade and Products Expertise. National Technical University «Kharkiv Polytechnic Institute». Contact e-mail: serhelenka@gmail.com
3. PhD in Economics, Associate Professor. Department of Business, Trade and Products Expertise. National Technical University «Kharkiv Polytechnic Institute». Contact e-mail: gaponenko.oe@gmail.com
4. PhD in Economics, Associate Professor. Finance Department. National Aerospace University «Kharkiv Aviation Institutе». Contact e-mail: marina.sergeevna.tatar@gmail.com
5. PhD in Economics, Associate Professor. Department of Management and Social Sciences and Humanities. Kharkiv Scientific Research Institute of the SHEI “Banking University”. Contact e-mail: morozova.nadiya@khibs.ubs.edu.ua
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